October 28, 2011
1. Donald Trump’s Gold Plated Jet
What does it say: I am rich and important, look at me
The always omnipresent desire he has to prove he has arrived is at the forefront of The Donald and his choice of gold plated transportation. The Donald’s gold plated jet reinforces every bit of the excess we have come to know as his personality. But what does it really say? I need to be the centre of attention.
2. Jay Leno’s Collection of Toys
What does it say: I am a big kid living my childhood dream
Jay’s incredible car collection (that he actually drives), includes everything from a 1934 Rolls-Royce Phantom II to a 1981 DeLorean DMC-12. This is the mark of a true car enthusiast. This type of deep-seated love is developed over a lifetime. Jay was probably the kid with his favourite toy cars tucked into every available pocket, just so he could play with them at recess. And now he gets to drive the real thing to work.
3. Jerry Seinfeld’s Porsche Fetish
What does it say: I am a playboy, check out my car
To a certain degree I think that most people hold on to a portion of their youth/single lives in some way shape or form. For Jerry, who was a notorious bachelor and 45 before he settled down, this is evidenced by his extensive Porsche collection. The Porsche collection allows him to escape the play dates and remember his playboy routes.
October 14, 2011
Dear Auto Buyer
Every day we receive your letters telling us about your experience, and we read them all. They come in two distinct shades: great and terrible.
If they are great, you tell us about how you found your dream car. You had a great salesperson, you found a perfect car, you couldn’t be happier. We love this kind of story. They drive us to learn how to make it so that everyone has that kind of story to tell after they have bought a car. Thanks for sharing these stories. We need to hear them. We need to know the secrets of what it is that makes a great car buying story.
If they are terrible, you tell us it is scary buying a car. You love your car, but you hated buying it. You feel like you are in the dark. You don’t do it often, and you feel like you are going off to a war that will end badly. Or you tell us that your auto buying story has already turned out badly.
Either way thanks for sharing. We are learning, and are taking every step we can to change the story. The future will not look like the terrible stories, however it will take time. This is an old industry, but there are glimmers of light everywhere. I am sure you are wondering how? Well, there is a great convergence between 3 key factors that is happening. 1) Technology, 2) Data and 3) Mindset are all lining up to change things for the much, much better. For both you, and for great sellers and dealers that do exist. The people who will lose are those who have benefited in the old ways. They will go kicking and screaming, and tell you it can’t be done. But it can, so it must. And if it must, it will!
Ps. If you have any suggestions on how we can improve your car buying story, send us an email to email@example.com
October 7, 2011
I was doing some research the other day to see what the top 10 car models were (by sales) in September of 2011 and nothing really shocked me. But at this time of year I have two things on my mind: NFL Football and Cars. So I gazed at the list and started thinking “what NFL teams best suits this model?” So here I am, fusing two of my top passions together.
Here is how some NFL teams might matchup:
- Ford F-150 = Green Bay Packers. Currently, the packers are the reigning Super Bowl champs, and 4-0 to start the season. Their mix of high powered offense and explosive defense reminds me of the F-Series; strong, powerful, long lasting.
- Chevy Silverado = New Orleans Saints. Again, the Saints have the power to explode at any time. Whether it is pounding it in the air, or airing it out to the many weapons the Saints hold. Like the Silverado, power and speed is what this truck is all about!
- Toyota Camry = Tampa Bay Buccaneers. The Camry? It’s conservative look, comfortable interior and fuel economy are kind of what the Bucs are. Nothing splashy or out of the ordinary, just an above average car.
- Dodge Ram Pickups = Baltimore Ravens. The more I watch the Ravens, the more scared I would be, to be a Quarterback in the league. This defense literally Rams you back and forth.
- Nissan Altima = New England Patriots. A good looking, well-oiled machine. The Altima offers high interior/exterior performance and quality. Just like the Patriots. The Patriots are disciplined under Coach Belichek and perform at high standards week in, and week out. Much like the Altima.
- Ford Escape = San Diego Chargers. I’m using this one for the name mostly. The Chargers seem to either escape with a win, or let the win escape them. Like the reviews for the 2011 Escape; the ride can get choppy – seems like this every year for the Chargers. But they have power and torque with Rivers leading the offense.
- Honda CR-V = Washington Redskins. Far from exciting to look at, but it gets the job done. Running the ball is the ‘Skins main focus. Conservative, upright and straightforward, just like the CR-V. But the defense is the safety valve for this team, just like the 10/10 safety ranking for the CR-V.
- Ford Fusion = Detroit Lions. What?! The Lions… The Lions offense stands out, has a high level of fit and finish and a consistent, fine ride-and-handling – exactly like the Fusion. It also flew up the ranks, just like the Lions.
- Honda Accord = Houston Texans. The Accord’s reputation for reliability is just like the Texans’ offense. Schaub, Jonson and Foster lead the way with good ride and handling. Defense has always been the problem with the Texans. Hopefully their recent performance, this year to-date, shows just how much like the Accord they are – not elite, but definitely highly ranked in performance.
- Hyundai Sonata = Buffalo Bills. The Bills are rising quickly with high power performances as of late. Defense is a bit of a problem, but it is definitely on the rise. They look good, especially with Fitzpatrick and Jackson. Continuously bringing out good quality performances, just like the Sonata’s rankings.
Well that about sums it up. Of course, the NFL changes week to week, these rankings might not mean much past early October. Do you agree/disagree? Let us know. Would your matchup and rank differently?
Your number one NFL Football fan,
Source: September 2011 Sales from Cars.com & Automotive News.